April 30 2008
SEO STUDIO Web Design
Let’s talk about our SEO STUDIO & Search Engine Optimization:
Yes, it’s important. It doesn’t matter how pretty your site is if no one see it, and that’s where a solid SEO strategy comes into play. If your design company doesn’t know anything about SEO, you may get a visually outstanding site - but it’ll have tumbleweeds blowing through it because the all important search engines will not find it. And that means that your customers won’t find it, either.
SEO is the most important form of website promotion and internet marketing. PERIOD. That said, please watch out for companies that GUARANTEE results. In our experience, it is simply not possible to guarantee results. We can’t predict how many people will visit, how they will click, etc. What we do is an EXTENSIVE amount of research into the current search engine optimization trends and build out sites according to what has been proven to work. That’s us - Website design with SEO in mind.
As soon as we begin the processing of creating your website, we are considering SEO. From start to finish, we are considering the search engines when we design.
Your website should be designed to make new customers aware of your business. To do this, it must be well optimized.
What is OPTIMIZATION? Well, Search Engine Optimization involves creating your web site so that the search engine spiders can find it and read it - enabling your website to receive a high ranking position in the SERPs (Search Engine Results Pages).
What do we do to ensure that your site is built with SEO in mind? Take a look:
- Spiderable URLS - The website uses a single level file structure to ensure that urls are crawl-able. We do not use URLs that contain IDs=, etc.
- Keyword Relevancy - We use keywords throughout your content as well as in file names, image names, alt tags, title, keyword and description tags.
- Navigational Text Links - Text links are far superior to Flash or Javascript links, which are not ideal for the spiders.
- Sitemap - A complete listing of your site, as well as a path for the spiders to go through your site.
- Minimal Outbound Linking - When used, links from the web site are relevant to the content within the site.
- Relevant In site Linking - Links to pages within the site use descriptive Anchor Text.
- Inbound Links - Researching and obtaining the best possible inbound links with keyword-based Anchor Text - even though Google is changing the face of IBLs, they’re still an important piece to the puzzle.
- Clean Code - Spiders want content not code. All Javascript and CSS is moved to external files.
















